PR practitioners have a range of different tactics at their disposition as we explained in one of our previous blog post. Yet, we thought it would be a good idea to expand on some of them such as Crisis Communication.
Crisis communication is a very important area of public relations, and organisations often don't recognise its vital value and its potential.
Here is our '60 seconds' video explaining Crisis Communication :)
The video below is a more humorous approach to Crisis Communication and what NOT to do using the BP oil spill in the Gulf of Mexico in 2010 as an example - enjoy!
Our next videos will cover a day in the life of a PR pro and lobbying.
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