"Great storytelling is the backbone of great PR" - Bruce McLachlan, Fever PR
We had a fantastic guest lecture today on 'Storytelling and PR' from Fever PR, and we thought it would very useful to share our notes with you as well as a couple of case-studies, so here we go!
The year of 2013 is going to be all about storytelling. Europe and the UK are about to enter a triple dip recession and consumer spending is going to fall. Consequently, it's going to be that little bit harder for brands to get people to buy their products.
Enters storytelling!
Storytelling is all about helping consumers escape the grim reality. A PR story has to be authentic, trustworthy, honest and truthful BUT also blur the line between 'fact' and 'fiction' to excite and entertain your consumers.
Creative and successful storytelling includes:
- irony
- self-mythology
- playing games with your audience
- sparking curiosity
- not revealing the whole story up front
- getting others to share the story
Here are some really cool case-studies of great storytelling that we hope you'll enjoy!
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