Lobbying

Lobbying tends to always be associated with men/women in suits whispering in dark corners, influencing the powerful and making a lot of money as these cartoons might suggest...

Yet, lobbying has more to it than that, and people often have a lot of misconceptions about what lobbying actually is. 

Have you ever demonstrated for a cause or signed a petition? Well, those things are also called 'lobbying'.

But we explain better in the two videos below - enjoy! Any questions, leave us a comment :) 

Coming next: A day in the life of a PR practitioner!